About

Hi, I’m Kristen.

Marketer, designer and the “K” in Studio K. I find so much joy in connecting brands with their target audience and finding their voice.

Behind every business there is intent, a belief system, and a desired outcome that the creaters invisioned before starting out. There is so much to be said to those who want to hear it.

This is where a lot of the fun happens as well, where the creativity and the unique qualities of a brand can really shine through.

I bring the strategy and guidence needed to bring that message to life.

Kristen Fuhr Pai Thailand
Studio K Piha New Zealand
Piha New Zealand

My story

How I got here.

With a technical background in web and design, I often worked with startups, where new businesses were just finding their voice. With new businesses in particular, it is crucial to set a tone, consistent branding, and a strong narrative that drives your value proposition.

For the last three years I was living in New Zealand, which put me in touch with many fresh and colurful brands, and it’s where a lot of my inspiration comes from. It inspired the switch for me to get my Digital Marketing certification so I can continue bringing ideas to life.

How I think

Plain, specific, built to last.

  • Know who it’s for. Marketing to everybody is marketing to nobody.
  • Build it to run. Set up so it keeps working when I’m not in the room.
  • Keep it plain. Clear words, honest numbers, no jargon.
Studio K Film Camera
Studio K Vinyl

Off the clock

Slow things, old things.

  • Music. Music. Music.
  • Writing, and a vintage typewriter for poetry
  • Film cameras, old point and shoots
  • Watercolour, sewing, jiving, strumming / (master of none)
Studio K About Banner

Not sure where to start?

Take the 2 minute quiz and see what’s holding your marketing back. Or skip it and just say hello.